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One & done complexion balancer smeared onto a white surface


Protect & progress ☼ The makeup-skincare connection ☼ Better SPF

Simple routines, focus on hydration, eco-awareness Today’s ultra-informed consumers are setting aside underperforming CC creams in favor of cosmetics products that will call on skin care claims to do the heavy lifting, and keep an eye out for the environment in the process. Along with this shift comes the desire to protect against environmental aggressors — something backed by derms and other skin care professionals touting the benefits of a sun protection. To meet demand, CC creams have to go beyond correcting imperfections with a wash of color to improve skin texture over time and offer immediate benefits, like protection against UV and blue light. And if CC creams boast green ingredients — like botanical extracts — that’s even better. Consumer trend data from Mintel shows:

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Consumers don’t want to choose between health & beauty and they are more knowledgeable than ever. A new generation of moisturizers and CC creams can boast added anti-oxidants, workhorse ingredients that protect and improve skin health, and a subtle tint that matches their complexion. Consider these ways that brands can adapt to meet the market:

  • Blur everything.
    "Skin-friendly NPD* can look beyond fast growing hydration claims," says Mintel in "A year of innovation in color cosmetics, 2022," and "standout innovations are promoting skin-friendly benefits, blurring the lines between digital/physical realities and reminding people that makeup usage is fun." With the right innovation behind a product, the universe of hybrid beauty is limitless.
  • Reach your consumer.
    The skin is the largest organ in the human body, and 50% of consumers expect their skin care routines to protect skin from the sun, "Brands can further appeal to women's interest in skin-friendly makeup by promoting antioxidant and anti-aging merits and suitability for sensitive skin," says Mintel.
One & done complexion balancer smeared onto a white table


One & Done's lightweight tone correction and total protection make it a high-efficacy complexion product that
works double-time to enhance both health and beauty. Lightweight and non-greasy, this nutrient-rich, multipurpose product evens skin tone naturally while moisturizing and protecting the skin. Meanwhile, an antioxidant complex with green tea extract works is powered by Original Active Stress Defense™ for maximum efficacy.

Original Active Stress Defense™ technology enabled claims::

Additional marketing claims available:

  • In a clinical study after one day of use (1)
    • 100% of users experienced almost a 40% increase in skin’s moisture levels in just 15 minutes
    • 100% of users experienced an immediate reduction in water loss, with 90% maintaining the reduction for 8 hours, demonstrating an improvement in skin’s barrier function
  • Contains two-molecular weight levels of well-known ingredient Hyaluronic Acid to moisturize not only on top of the skin, but within the skin as well
  • Naturally derived plankton extract delivers an even skin tone (included at clinically-tested levels), while sustainably produced squalane provides moisturization benefits while contributing to eco-conscious branding
  • Skin-soothing bisabolol and allantoin calm sensitive skin
  • Available untinted, or tinted to balance skin tone
  • Non-nano, Chemical-sunscreen-active-free, Paraben-free, Fragrance-free, Cruelty free
1 In-vivo clinical study conducted with 10 subjects