Daily Ritual Skin Perfecting Primer

“Products that protect from sun damage and/or pollution, fight free radicals, minimize pores, provide anti-oxidants and prevent wrinkles or fine lines are sought by consumers of all ages as they are adopting preventative regimes countering general lifestyle aggressors without the age label.”

–Euromonitor, Healthy Living: The New Face of Healthy Aging, April 2018

Suggested Uses:

  • Apply as a primer under foundation

  • Apply with or without a sponge for a natural look

The Trend

A “breathable” look, Category-blurring multi-functionality & Radiant skin

Consumers are shying away from the full-face of “Instagram makeup” and moving toward a “breathable” look that is more naturally-healthy-looking, says Mintel. And it’s not just about appearances — consumers are looking for products that “enhance and heal” the skin rather than ones that just cover it up. At the same time, consumers are driven away from the anti-aging label, but are still looking the effortless radiance associated with youthful skin. “Products that protect from sun damage and/or pollution, fight free radicals, minimize pores, provide anti-oxidants and prevent wrinkles or fine lines are sought by consumers of all ages as they are adopting preventative regimes countering general lifestyle aggressors without the age label,” says Euromonitor. Consumer trend data from Mintel shows:

  • In the UK, 28% of women said they had used five or more facial skincare products within the past 12 months (in 2018), compared to just 19% in 2017.
  • Consumers are adding more steps if it means improved health: “44% of Chinese women are trying to improve their skin by adding more routines (e.g. lunchtime treatments, wearing sun care at any time).”
  • Consumers are proud of their skin care routines and looking to “show off their skin diligent care efforts” with “buildable, breathable”
  • Hydration is key in makeup, including primer: “59% of female makeup consumersstate that they are interested in using moisturizing/hydrating face makeup.”
  • There has been a shift in the way foundations and BB creams talk about UV protection, making it “more of a feature with a validated SPF value.”

Anti-pollution skin care continues to be a major trend as consumer awareness about the impact of environmental pollutants grows. Combined UV and pollution protection benefits were up from 3% in 2013, to almost 10% in 2016.

Brand Impact

Mintel predicts that consumers will continue to search for makeup that refines their natural skin — and that “breathable” makeup that “recreates the radiance of a well-cared-for complexion” will be the ticket to success for beauty brands. Consumers are more informed than ever, which means they are able to compare aesthetics and benefits quickly, and a product that offers a suite of appealing benefits can have curb appeal. Consider these ways brands can adapt to meet the market:

  • Join the glow revolution. Offer a primer that will give consumers a glow in both the short- and long-term: “Highlighters alone are not credited for today's glow. Proper skincare, primers, foundations, blush and glow-enhancing drops have created a true glow revolution. Consumers now have the ability to add a boost of radiance throughout multiple steps of their routine.”
  • Boost long-term skin health. Embrace meaningful skin health benefits like moisturization and comprehensive protection against UV, pollution, and other aggressors so that consumers can experience long-lasting results.

The Offer

Wellness-focused primer; Patented environmental protection technology; Instant line-blurring

 This anhydrous primer is packed with powerful ingredients to deliver immediate beauty benefits—including instant line-blurring and wrinkle masking effects—while improving skin health in the long-term by preventing free radicals, protecting against pollution and UV radiation, and moisturizing the skin. This product comes tinted or untinted, meeting consumer demand for multi-functional, high-efficacy, hybrid beauty-skin care products that guide the path toward a healthy glow.

Solésence Active Stress Defense™ technology-enabled claims:

  • Patented, lightweight fluid instantly evens tone and masks fine lines and wrinkles while providing moisturization and youth-preserving benefits
  • In a clinical study after one day of use1
    • 100% of users experienced almost a 20% increase in skin’s moisture levels in just one hour
    • 100% of users experienced an immediate reduction in water loss, with 90% maintaining the reduction for 8 hours, demonstrating an improvement in skin’s barrier function
  • Broad-spectrum SPF 50+ sunscreen (made with non-nano mineral sunscreen actives) protects the skin from 99% of UV radiation
  • Reduces pollution induced free radicals by 85%2
  • Boosts anti-oxidant activity by as much as 200%3

Additional marketing claims available:

  • Made with >60% naturally derived ingredients
  • Naturally derived, sustainably produced squalane provides moisturization while improving skin tone and texture with continued product use
  • A wrinkle-masking effect corrects imperfections on the surface of the skin
  • Water-free, paraben-free, alcohol-free, fragrance-free, cruelty-free

Customize this product by adding claims:

  • Brightening/illuminating, anti-aging through clinical validation
  • Long-lasting through clinical validation
  • Added anti-oxidants