Tips for teaching + brand storytelling.

Luxepack New York: Everybody’s talking about… sustainability

A chat about ocean plastics and a deep dive into sustainable, biodegradable, and recyclable packaging options.

Learn More ►

Consumers in 2019: reconciling 5 competing trends

Looking ahead at the push-pull of connectivity, conscious consumption, and our collective obsession with wellness.

Learn More ►

Beyond “Just Sunscreen”: Innovative Formats in Environmental Protection

The global sun care market was valued at $9.8 billion in 2017, and mineral sun care (zinc oxide and titanium oxide-based sunscreen products that are free-from chemical actives like oxybenzone) is a must-have. Mix that with the growing demand for anti-pollution, blue light protection, and IR shields, and the opportunities in protective skin care seem endless.

Learn More ►

Hierarchy of Active Stress Defense

Environmentally-induced oxidative stress is the number one cause of premature skin aging. Here we break down which ones are causing the most damage and what's shaping consumer perception around anti-pollution and blue light concerns.

Learn More ►

The best hybrid yet: pro-health skin care and color cosmetics

Consumers are looking for a personality behind the label, and for products that are aligned with their interests. And when you combine color cosmetics with skin health benefits, the end result is way greater than the sum of its parts.

Learn More ►

Solésence Technology Introduction

Our patented Active Stress Defense technology packs a whole lot of wellness claims into each beauty product, from anti-oxidant boosting to free radical protection. Here's a breakdown of how it works.

Learn More ►

Cosmetics and the growing anti-aging skin care market

Skin care and cosmetics products with environmental protection claims are on the rise as consumers seek out skin solutions that will keep them feeling healthy and looking fresh in the face of environmental stress. Here's a look at the state of the market.

Learn More ►

Using innovative technology to boost your beauty brand

Sleek packaging and sharp messaging are important pieces of any successful product launch, but the most important decision a beauty brand makes is about what’s inside the bottle (or jar, tube, or cushion compact, for that matter).

Learn More ►

24 Hour Beauty

A beauty routine is no longer an hour-long process; it's a series of mini-rituals that fit perfectly into a jam-packed day. Check out the fast-growing 24-hour beauty trend in 90-seconds.

Learn More ►

Questions to ask your contract manufacturer:

Partnering with a new contract manufacturer can be a big deal. If you’re an indie brand and this is your first product, you might be focused on pricing and aesthetics — and that’s all important. But be sure to ask the tough questions about both process and support upfront.

Learn More ►

Product Development 101 - Video

Big on dreams but short on experience? This 2-minute video tutorial on custom product development for new indie beauty brands guides you through the process of working with a skin care product manufacturer to launch a new product.

Learn More ►

Is the fountain of youth filled with vitamin A?

Retinoids are anti-aging superheroes that effectively combat signs of premature skin aging, whether they occur naturally or are oxidative stress-induced. Learn more about these powerhouses and how they can be incorporated into skin care products.

Learn More ►

How to Kick Free Radicals for Good

Softer skin, a smooth, bright complexion, and increased tautness — it all starts with quenching free radicals. Our Active Stress Defense Technology intercepts and quenches exogenous free radicals before they enter the skin, shielding anti-oxidants and preventing lipid peroxidation far greater than standard mineral sunscreens and anti-oxidant moisturizers.

Learn More ►

The Rise Of The Mini-Ritual And 24-Hour Beauty

Beauty consumers today are busy, driven, and on-the-go—and they require their products to fall in line and multitask alongside them. To stay ahead of this shift in demand, it’s critical to add products with novel innovations so your brand doesn’t lose the cherished shelf space (or purse space) of today’s increasingly minimalist consumers.

Learn More ►

Are UVA rays making you look old? (Yes.)

UV rays are responsible for 80% of premature skin aging, and nearly all skin aging for lighter-complexioned people under 50 can be attributed to sun or UV exposure. To slow or stop the process of photoaging, consumers must take proper precautions to protect against both UVA and UVB rays.

Learn More ►

Anti-pollution Skin Care

Check out our 60-second overview on anti-pollution beauty and why UV rays aren’t the only environmental aggressor consumers are worried about.

Learn More ►

What are free radicals, anyway?

Free radicals are produced naturally by cellular metabolism, and are also induced by UV light, air pollution, car exhaust, and cigarette smoke. Once they enter the body, they donate or steal electrons from other molecules in their quest for stability — and in the process, they wreak havoc. Here we break down what they are and how they work.

Learn More ►

SPF, UVA, UVB: What protection do I need?

Though we might not notice it, our bodies feel the effects of UV radiation year-round. Long-wave ultraviolet A rays (UVA) and short-wave ultraviolet B rays (UVB) penetrate the ozone layer and induce a variety of nasty reactions like sunburns and premature skin aging, and they also put us at a higher risk for diseases like skin cancer. See what damage can be attributed to UVA vs UVB rays.

Learn More ►

What the anti-pollution trend can do for your product line

Should we really care about the impact of pollution on our skin? Here’s what we know. Nearly 10% of all skin care products that launched last year mentioned pollution and UV protection claims, up drastically from roughly 3% in 2013, according to data from Mintel.

Learn More ►

How sunscreen can be the next viral beauty craze

We’ve heard this story a lot: “Beauty Brand A” wants to tap into new markets, and spends loads of time, effort, and resources developing and acquiring a top-notch sunscreen from a skin care product manufacturer — only for it to receive a lukewarm welcome in the marketplace. Why?

Learn More ►