Tips for teaching + brand storytelling.
The global sun care market was valued at $9.8 billion in 2017, and mineral sun care (zinc oxide and titanium oxide-based sunscreen products that are free-from chemical actives like oxybenzone) is a must-have. Mix that with the growing demand for anti-pollution, blue light protection, and IR shields, and the opportunities in protective skin care seem endless.
Consumers are looking for a personality behind the label, and for products that are aligned with their interests. And when you combine color cosmetics with skin health benefits, the end result is way greater than the sum of its parts.
Sleek packaging and sharp messaging are important pieces of any successful product launch, but the most important decision a beauty brand makes is about what’s inside the bottle (or jar, tube, or cushion compact, for that matter).
Skin care and cosmetics products with environmental protection claims are on the rise as consumers seek out skin solutions that will keep them feeling healthy and looking fresh in the face of environmental stress. Here's a look at the state of the market.
Partnering with a new contract manufacturer can be a big deal. If you’re an indie brand and this is your first product, you might be focused on pricing and aesthetics — and that’s all important. But be sure to ask the tough questions about both process and support upfront.
Softer skin, a smooth, bright complexion, and increased tautness — it all starts with quenching free radicals. Our Active Stress Defense Technology intercepts and quenches exogenous free radicals before they enter the skin, shielding anti-oxidants and preventing lipid peroxidation far greater than standard mineral sunscreens and anti-oxidant moisturizers.
Retinoids are anti-aging superheroes that effectively combat signs of premature skin aging, whether they occur naturally or are oxidative stress-induced. Learn more about these powerhouses and how they can be incorporated into skin care products.
Beauty consumers today are busy, driven, and on-the-go—and they require their products to fall in line and multitask alongside them. To stay ahead of this shift in demand, it’s critical to add products with novel innovations so your brand doesn’t lose the cherished shelf space (or purse space) of today’s increasingly minimalist consumers.
UV rays are responsible for 80% of premature skin aging, and nearly all skin aging for lighter-complexioned people under 50 can be attributed to sun or UV exposure. To slow or stop the process of photoaging, consumers must take proper precautions to protect against both UVA and UVB rays.
Free radicals are produced naturally by cellular metabolism, and are also induced by UV light, air pollution, car exhaust, and cigarette smoke. Once they enter the body, they donate or steal electrons from other molecules in their quest for stability — and in the process, they wreak havoc. Here we break down what they are and how they work.
Though we might not notice it, our bodies feel the effects of UV radiation year-round. Long-wave ultraviolet A rays (UVA) and short-wave ultraviolet B rays (UVB) penetrate the ozone layer and induce a variety of nasty reactions like sunburns and premature skin aging, and they also put us at a higher risk for diseases like skin cancer. See what damange can be attributed to UVA vs UVB rays.
Should we really care about the impact of pollution on our skin? Here’s what we know. Nearly 10% of all skin care products that launched last year mentioned pollution and UV protection claims, up drastically from roughly 3% in 2013, according to data from Mintel.
We’ve heard this story a lot: “Beauty Brand A” wants to tap into new markets, and spends loads of time, effort, and resources developing and acquiring a top-notch sunscreen from a skin care product manufacturer — only for it to receive a lukewarm welcome in the marketplace. Why?