Tips for teaching + brand storytelling.
When you combine color cosmetics with skin health benefits, the end result is way greater than the sum of its parts.Consumers are asking their cosmetics to do more than highlight and plump, but that doesn’t mean that beauty benefits are being sidelined. In demanding that color cosmetics brands be more than beautiful, consumers are looking for a personality behind the label, and for products that are aligned with their interests.
Sleek packaging and sharp messaging are important pieces of any successful product launch, but the most important decision a beauty brand makes is about what’s inside the bottle (or jar, tube, or cushion compact, for that matter). Market data shows innovation is a key industry driver Euromonitor
Consumers know that environmental protection is a critical component of overall wellness. No longer content with baseline SPF claims that help minimize sunburn, modern shoppers look to prevent the harmful effects of environmentally-induced free radicals, including skin discoloration, premature skin aging, and even skin cancer. Skin care and cosmetics products with environmental protection and anti-aging claims are on the rise as consumers seek out skin solutions that will keep them feeling healthy and looking beautiful in the face of UV radiation and other environmental stressors. With the growing buying power of millennials – and the iGeneration not far behind them – these trends aren’t going anywhere.
Softer skin, a smooth, bright complexion, and increased tautness — it all starts with quenching free radicals. Our Active Stress Defense Technology intercepts and quenches exogenous free radicals before they enter the skin, shielding anti-oxidants and preventing lipid peroxidation far greater than standard mineral sunscreens and anti-oxidant moisturizers.
Partnering with a new contract manufacturer can be a big deal. If you’re an indie brand and this is your first product, you might be focused on pricing and aesthetics — and that’s all important. But be sure to ask the tough questions about both process and support upfront.
Beauty consumers today are busy, driven, and on-the-go—and they require their products to fall in line and multitask alongside them. Powerhouse formulas are slotted into mini-rituals that make beauty routines both a quick self-care break and an all-day affair. To stay ahead of this shift in demand, it’s critical to add products with novel innovations so your brand doesn’t lose the cherished shelf space (or purse space) of today’s increasingly minimalist consumers.
When the skin’s natural antioxidant system becomes damaged, it sends consumers on the hunt for skin care therapies to replenish lost nutrients. Usually, these consumers are looking for beauty products that combat the visible signs of aging or sun damage: thinning skin, loss of collagen and elastin, discoloration, blotchiness, fine lines, and wrinkles. That’s where vitamin A-derived molecules, or retinoids, come in. Retinoids are anti-aging superheroes that effectively combat every single one of those unhappy skin events, whether they occur naturally or are oxidative stress-induced, according to numerous studies. So, is the fountain of youth filled with Vitamin A? Pretty much.
Like many urban-dwellers, Lindsey and her friends are worried that pollution is causing fine lines, wrinkles, and hyperpigmentation. Check out our 60-second overview on anti-pollution beauty and why UV rays aren’t the only environmental aggressor consumers are worried about.
Studies conducted over the past 10 years have exposed many harmful effects of long-wave UVA rays and UV-induced free radicals. But what you might not know is that UV rays are also responsible for 80% of premature skin aging, and that nearly all skin aging for lighter-complexioned people under 50 can be attributed to sun or UV exposure. To slow or stop the process of photoaging, consumers must take proper precautions to protect against both UVA and UVB rays.
Though we might not notice it, our bodies feel the effects of UV radiation year-round. Long-wave ultraviolet A rays (UVA) and short-wave ultraviolet B rays (UVB) penetrate the ozone layer and induce a variety of nasty reactions like sunburns and premature skin aging, and they also put us at a higher risk for diseases like skin cancer.
Free radicals and reactive oxygen species (ROS) are unstable and highly reactive molecules that are produced naturally by cellular metabolism, and are also induced by UV light, air pollution, car exhaust, and cigarette smoke. Once they enter the body, they donate or steal electrons from other molecules in their quest for stability — and in the process, they wreak havoc.
We’ve heard this story a lot: “Beauty Brand A” wants to tap into new markets, and spends loads of time, effort, and resources developing and acquiring a top-notch sunscreen from a skin care product manufacturer — only for it to receive a lukewarm welcome in the marketplace. Why? Sunscreen’s (somewhat unpleasant) reputation For starters, sunscreen
Should we really care about the impact of pollution on our skin? Here’s what we know. Nearly 10% of all skin care products that launched last year mentioned pollution and UV protection claims, up drastically from roughly 3% in 2013, according to data from Mintel. Meanwhile, well over a dozen new cosmetics ingredients have been introduced into the market with the specific goal of solving the pollution problem