Today’s ultra-informed consumers are setting aside under-performing CC creams in favor of cosmetics products that will call on skin care claims to do the heavy lifting -- and they’re willing to pay a premium. Along with this shift comes the desire to protect against environmental aggressors — something backed by derms and other skin care professionals touting the benefits of sun protection. To meet demand, CC creams have the opportunity to go beyond correcting imperfections with a wash of color to improve skin texture over time and offer immediate benefits, like protection against UV and blue light, as long as it’s delivered through a veil of luxury. Consumer trend data from Mintel shows:

• Searches for “skin barrier” are predicted to grow by 23% in the next 12 months according to SPATE, highlighting space for sun care products to go beyond protection to address skin health concerns
• A skin health story can work in tandem with sunification: 78% of suncare users agree that it is worth paying more for sunscreen with facial skincare ingredients or benefits
• 70% of US consumers who use skincare products at home are focused on protecting their skin barrier more now than they did a year ago leading to greater consumer interest in claims and ingredients.
• 74% of US consumers agree that their skin health is a reflection of their overall health.
• 62% of consumers report purchasing the same or more of luxury or premium makeup products, compared to a year ago.

Consumers don’t want to choose between health & beauty and they are more knowledgeable than ever. A new generation of moisturizers and CC creams can boast added anti-oxidants, workhorse ingredients that protect and improve skin health, and a subtle tint that matches their complexion. Consider these ways that brands can adapt to meet the market:

• Make your claims clear.
  According to Mintel, “While most consumers also care about what goes into products, over half still consider claims a top purchase influencer. In an environment of online misinformation, brands must take care to set responsible expectations.”
• Offer daily luxury.
  Regimens must go beyond traditional functionality and offer consumers daily luxury. “Efficacy and functionality are baseline attributes expected within products, but as a highly competitive and scrutinized category, brands must take it to the next level through "feel-good" attributes, on-trend support and easy indulgences,” says Mintel.

One & Done's lightweight tone correction and total protection make it a high-efficacy complexion product that works double-time to enhance both health and beauty. Lightweight and non-greasy, this nutrient-rich, multi-purpose product evens skin tone naturally while moisturizing and protecting the skin. Meanwhile, an antioxidant complex with green tea extract works is powered by Solésence Original Active Stress Defense™ for maximum efficacy.

Solésence Original Active Stress Defense™* technology-enabled claims::

• Patented lightweight formula leaves skin feeling smooth and moisturized
• Non-nano, mineral-based broad-spectrum SPF 40+ sunscreen protects the skin from 97%+ of UV radiation
• Reduces pollution-induced free radicals by over 85%
• Protects against blue light (HEVL); tinted version blocks 59% of blue light.
• Contains a super-powered anti-oxidant complex with green tea extract; anti-oxidant activity is boosted by as much as 200%

Additional marketing claims available:

• In a clinical study after one day of use (1)
  • 100% of users experienced almost a 40% increase in skin’s moisture levels in just 15 minutes
  • 100% of users experienced an immediate reduction in water loss, with 90% maintaining the reduction for 8 hours, demonstrating an improvement in skin’s barrier function
• Contains two molecular weight levels of the well-known ingredient Hyaluronic Acid to moisturize not only on top of the skin but within the skin as well
• Naturally derived plankton extract delivers an even skin tone (included at clinically tested levels), while sustainably produced squalane provides moisturization benefits while contributing to eco-conscious branding
• Skin-soothing bisabolol and allantoin calm sensitive skin
• Available untinted, or tinted to balance skin tone
• Non-nano, Chemical-sunscreen-active-free, Paraben-free, Fragrance-free, Cruelty-free

*Trademark cannot be used without written permission from Solésence
¹ In-vivo clinical study conducted with 10 subjects