woman standing in kitchen drinking coffee in the morning
Woman pouring coffee after applying morning skincare routine


Redefined value ☼ Efficacy ☼ Skin health at center stage

The changes over the past five years, combined with a rapidly changing economy is leading consumers to look toward value, trading up or down as fits their lifestyle. At the same time, an increased focused on efficacy on a global -- and omnichannel -- basis has resulted in a preference toward proven ingredients. And above all, consumers are seeking skin health from a more holistic standpoint than ever, prefering general health boosting benefits over targeted treatments. Consumer data from Mintel shows:

Woman standing outside in the city


As consumers seek to redefine what is valuable to them, beauty routines can get a shakeup. "The modern prioritization of skin health and product claims challenges this idea [that women are more cautious when buying beauty products for at-home use], positioning facial skincare as an essential item. The lipstick effect serves as a strong reminder that consumers will trade up and down depending on their own preferences, moods, habits and needs," says Mintel. Consider these ways brands can adapt to meet the market:

  • Give consumers a glow for now, and one for the road.

    There's an opportunity to add value to your customers' skin care and self-care routines with a highly efficacious SPF-and-more product that promotes long-term glow while also offering the immediate gratification that comes with a luxurious skin care product. "Healthy-looking, balanced and evenly toned skin will continue to be a pinnacle goal for skincare shoppers of all ages as physical appearance remains a major indicator of overall health, status and wellbeing. Explore opportunities within varying market demographics to offer true relief with efficacious products that promise to do as little harm as possible to the planet," says Mintel in The Future of Facial Skincare: 2023.

  • Tap into the four Pillars of Value.

    Identified by Mintel as Quality, Convenience, Budget, and Premium, brands have an opportunity to offer consumers the ability to do more with less with the addition of an efficacious product that adds value to their routine.

Woman smiling on her way to work


Natural Glow Face oil SPF 40+ is an air-weight, low-viscosity serum that blurs fine lines while delivering a luxurious veil of protection in a water-free oil format. Award-winning and patented Kleair™ technology delivers uniquely transparent, broad-spectrum, mineral-based sun protection, while Bloom™ adds to this claim set with patented blue light protection.

Kleair™ enabled claims:

  • Air-weight, low-viscosity facial oil delivers a flawless finish on all skin tones
  • Non-nano, mineral-based, broad-spectrum SPF 40+ sunscreen protects the skin from 97%+ of UV radiation
  • Reduces pollution-induced free radicals
  • Anti-oxidant Tocopherol (Vitamin E) is boosted by as much as 200%

Bloom™ enabled claims:

  • Reduces up to 77% of HEV (blue) light-induced free radicals
  • Plant-based rutin gives a synergistic boots to UV performance and free radical fighting in the skin, while delivering a subtle tint

Additional marketing claims available:

  • Silicone-free technology and 100% non-nano mineral sunscreen actives contribute to clean and green product positioning
  • Line blurring delivers an instant anti-aging effect to skin
  • Jojoba esters deliver moisturization while sustainably produced and naturally-derived squalane (>10%) provides natural moisturization and anti-aging benefits while contributing to eco-conscious branding
  • Paraben-free, water-free, fragrance-free, chemical-sunscreen-active-free, and cruelty-free