A woman smiling sitting on a bathroom counter

*Kleair trademark cannot be used without written permission from Solésence

THE TREND

Lip Oil ☼ Trading Up ☼ Eye on Ingredients

In today's beauty landscape, lip is a top performer. “Lip makeup was the strongest performer, with dollar sales up 26% in Q1 [2024],” primarily led by lip balms and oils, according to Circana. “At the same time, luxury is experiencing a moment of self-reflection as consumers look to trade up and down for specific products that suit their needs - and their desired claims set. And in terms of conscious consumerism, shoppers continue to seek results while keeping one eye on the INCI.”

Shades of lip oil on a womans arm.

BRAND IMPACT

Growth in specialized formats such as tinted lip balms and lip oil shows both the importance of both the experience of a product and of the sweet spot a brand can achieve with a hybrid hero. To meet consumer demand for multi-tasking skincare and makeup, they must provide true skin health benefits alongside a prestige look and feel. Consider these ways that brands can adapt to meet the market:

  • Function Meets Fun, Indulgent, and on Trend

    “Efficacy and functionality are baseline attributes expected within products, but as a highly competitive and scrutinized category, brands must take it to the next level through "feel-good" attributes, on-trend support and easy indulgences.” per Mintel. Brands can embrace one of the “hottest makeup products and new launches” around with an all-in-one lip oil that provides a glossy finish while also improving lip health overall through free radical prevention.

  • Keep experience at the forefront.

    Product experience is at the core of every purchase: whether looking to reenergize, get creative, or relax. SPATE’s 2024 predictions include “cozy skincare” as consumers are expected to prefer products — such as serums, moisturizers, and lip oils — that provide a comforting feeling, and highlight rich and balmy textures. Support the consumer journey to find comfort by ensuring a can’t-be-beat, ritualized aesthetic experience.

A woman wearing glasses reading a book in bed

THE OFFER

Lip oil, now in 12 fun shades -- is a treat for the skin: a smooth, lightweight oil texture that delivers moisture and protection to keep lips looking their best in both the short and the long term. Patented Solésence Kleair™ technology facilitates the luxurious application of non-nano mineral sunscreen actives so consumers don't have to choose between what feels best, what looks best, and what ingredients they prefer. With pollution and blue light protection, calming bisabolol, sustainably produced squalane, and ECOCert meadowfoam, consumers will feel great every time they reach to reapply. Comes in 12 fun shades, so that brands -- or consumers -- can choose their own adventure.

Solésence Kleair™* Technology-enabled claims:

Additional marketing claims available:

  • Silicone-free technology, water-free formula, 100% non-nano mineral sunscreen actives, and ECOCert/COSMOS-approved meadowfoam seed oil contribute to clean and green product positioning
  • Contains calming/soothing bisabolol. Sustainably produced and naturally derived squalane provides natural moisturization and anti-aging benefits while contributing to eco-conscious branding
  • Protects against HEV (blue) light
  • Contains natural fragrances bergamot fruit oil and orange peel oil
  • Paraben-free, chemical-sunscreen-active-free, phenoxyethanol-free, PEG-free, microplastics-free, and cruelty-free

*Trademark cannot be used without written permission from Solésence