BPC categories are blurring as consumers look to improve skin health alongside overall longevity -- and this proliferation of multi-functional products across both skincare and makeup categories has facilitated the expansion of SPF-infused beauty that provides functional benefits while elevating the ritual to a daily luxury. At the same time, consumers are ingredient-savvy, showing preferences for mineral over chemical sunscreens, and looking for inclusive, aesthetically-minded products to support their daily glow. Consumer trend data from Mintel and other industry sources shows:

• Over half of consumers report currently spending more on sun protection than their average personal care product and 78% of sunscreen users agree it's worth paying more for sunscreen with facial skincare ingredients or benefits.
• While customized suncare is desirable across all groups, 82% of Black consumers agree there's a lack of existing options for their skin type.
• Mineral formulas are bolstered by connections to sensitive skin suitability. Within suncare, 71% of consumers prefer mineral over chemical sunscreen, making such formula callouts increasingly desirable.
• 74% of US consumers believe that skin health is a reflection of their overall health.

A thoughtfully crafted skin health product with comprehensive prevention claims will appeal to minimalist, beauty-focused, and health-conscious consumers alike. Derms and bloggers all stand behind environmental protection, with more consumers than ever jumping to include UV protection in their skincare and makeup routines. Consider these methods for how brands can adapt to meet the market:

• Elevate the Skin Health Experience
  Not only should brands support healthy and glowy-appearing looks, but skin-beneficial, or at least skin-maintaining, attributes are crucial in cosmetics as users still prioritize skin health and skincare products,” according to Mintel. Additionally, products that go beyond function and ingredients to promote texture and finish will “make suncare the next beauty bag status item.”
• Lean in to Luxury with a Purpose
  45% of cosmetic users prefer to buy premium makeup, no matter the price. “Mintel's 2024 BPC Trend Sophisticated Simplicity observes the growing focus on substance over style. Skin protection, a category that has always been rooted in function, is well positioned to benefit from this trend, and subtle attributes such as formula quality, texture, and finish can tap into consumer desire for elegance and exclusivity.”

Beauty Drops Total Protection serum/cc cream is an ultra-lightweight daily skin protector designed to provide your brand with a clear, specific, best-in-class suite of must-have wellness and prevention benefits. Available in eighteen shades to match a range of skin tones, Beauty Drops goes far beyond the traditional CC cream "with SPF" to be a versatile product that offers broad-spectrum, mineral-based sun protection and a daily health boost via an anti-oxidant enhancement. Its short- and long-term beauty benefits make it a must-have in any cosmetic bag.

Solésence Original Active Stress Defense™* technology-enabled claims:

• Patented, feather-weight texture is ideal for morning, midday, or evening use
• Non-nano, mineral-based broad-spectrum SPF 50+ sunscreen protects the skin from 98% of UV radiation
• Reduces pollution-induced free radicals by over 85%
• Untinted version blocks more than 35% of blue light (HEVL); tinted versions may block significantly more blue light
• *If added* a super-powered antioxidant complex works in synergy with Solésence Original Active Stress Defense™ to boost antioxidant activity by as much as 200%

Additional marketing claims available:

• 80-minute water resistance
• Available untinted, or tinted to balance skin tone; also available in 18 shades as a breathable foundation
• Allantoin, niacinamide, and bisabolol contribute to moisturization and skin-soothing
• Non-comedogenic
• Non-nano, Chemical-sunscreen-active-free, Paraben-free, Fragrance-free, Alcohol-free, and Cruelty-free

*Trademark cannot be used without written permission from Solésence