How to develop a niche, solutions-driven beauty product

Looking to develop the next beauty sensation? We know it can be difficult to toe the line between timeless and trendy. And while it’s important for beauty disrupters to take risks and live in a bit of discomfort, you also want to avoid putting too much time, money, and effort into a shallow, minute-long trend.

Selling your brand-defining product should be fun and fulfilling — you just need to stay focused and avoid these two common product development pitfalls.