Product Development
Consumers today are more engaged in their health and beauty routines than ever before. With the rise of skin education across social media, consumers are becoming more scientifically literate and increasingly seeking evidence-based skincare, and sophisticated solutions.
Ask our team: What does innovation mean to you? In celebration of being named to Fast Company’s Most Innovative Companies for 2023, we decided to dig into what is at the core of innovation to some of our team members. Below you’ll find the responses from some of our team when they were asked candidly […]
Analysis: Gen-Z asks for expressive, climate-proof beauty According to Instagram’s 2023 Trend Report, which was compiled in partnership with WGSN, it’s going to be a year shaped by 3 words: “Healing,” “Energized,” and “Main Character Energy.” That sounds like a big year, with bountiful opportunities for beauty communities to support consumers as they grow and […]
We are sitting down today with Yoana Dvorzsak, Director of Product and Component Development at Solésence, to discuss target price point. The target price point, also referred to as COGS or “Cost of Goods Sold”, is a critical piece of the product development puzzle — here, Yoana will walk us through what it is and why it’s […]
WE OFFER THREE DISTINCT PATHS TO MARKET.
Have an idea for a skin care or cosmetics product but not sure where to begin? This four-step process guide helps you figure out how to get from one-man-show to indie beauty brand, and how to get your great ideas from dream to shelf.
Looking to develop the next beauty sensation? We know it can be difficult to toe the line between timeless and trendy. And while it’s important for beauty disrupters to take risks and live in a bit of discomfort, you also want to avoid putting too much time, money, and effort into a shallow, minute-long trend.
Selling your brand-defining product should be fun and fulfilling — you just need to stay focused and avoid these two common product development pitfalls.
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