What's happening in DEI and B for SPF Infused Beauty
A look at how beauty can lead in diversity, equity, inclusion and belonging.
The Skin Health Trade Up
Product experience and efficacy drive loyalty - but how does skin health weigh into purchasing decisions?
At the WWD CEO Summit: From Inclusion to Equality
Kevin Cureton, Solesence COO, spoke at the 2023 WWD CEO Summit on moving from inclusion to equality - and why the beauty industry is uniquely positioned to lead the world in this area. Watch the full video.
Ask our team: What does innovation mean to you?
In celebration of being named in Fast Company's World's Most Innovative Companies, we asked some of our team what innovation means to them. See their reflections on innovation.
Analysis: Gen-Z asks for expressive, climate-proof beauty
According to Instagram’s 2023 Trend Report, which was compiled in partnership with WGSN, it’s going to be a year shaped by 3 words: “Healing,” “Energized,” and “Main Character Energy.” That sounds like a big year...
The power of product in repurchase
Consumers will replenish their shelves of only their favorite products. Find out why it's so important to develop outstanding products in our new infographic: The power of product in repurchase.
The Skinification of Sun Care: What it is and How it Can Fuel Growth
The skinification of sun care is here. These are the 3 things to keep top of mind to help boost consumer use and retailer excitement.
Skin Care For All
Infographic: A clean beauty close-up at the state of inclusion in mineral SPF from Mintel and Spate
Workshop Recording: Translating the Blue Light Trend into a Product Strategy
Watch the recording of our workshop with BeautyMatter, "Workshop: Translating the Blue Light Trend into a Product Strategy."
Brand longevity for BIPOC owned brands means finding power in your point of difference
Here are the top 2 things to consider when future-proofing your brand.
Product Development Office Hours with Yoana Dvorzsak: Let's talk about your target price point
We are sitting down today with Yoana Dvorzsak, Director of Product and Component Development at Solésence, to discuss target price point.
Inclusive sun care: what does it mean?
Join Solésence skin and sun experts Kevin Cureton, Chief Operating Officer, and Yoana Dvorzsak, Director of Product and Component Development, for a dive into what makes a sun care product inclusive.
Product Development Office Hours with Yoana Dvorzsak: The Basics of SPF Testing
For our second topic, we are turning to our Director of Product and Component Development, Yoana Dvorzsak, to cover the basics of SPF testing.
Recording Available: Brand Foundations Workshop
Jumpstart the creative process & set a plan for your new brand in this 30-minute lunch hour workshop on building brand foundations. Featuring powerhouse duo and veteran indie allies Kevin Cureton, Solésence Chief Operating Officer, and Yoana Dvorzsak, Solésence Head of Product and Component Development.
Product Development Office hours: 30 minutes talking Natural Product Development with Yoana Dvorzsak
We’re taking our most frequently asked questions and turning them into a new column: Product Development Office Hours. For our first topic, we are turning to our Director of Product and Component Development, Yoana Dvorzsak, to ask for her expert opinion on all-natural SPF formulation.
Big dreams and big drive: resources for early-stage indie brands
Our three favorite beauty industry resources for new indie beauty brands getting to launch their skin care or cosmetics line.
Working From Home: Zoom Calls & Blue Light Exposure
We're spending more time on Zoom than ever — and it's having a real impact on our sleep and our skin.
Webinar Recording: Create your next Hero Product
Watch the recording of our webinar, "The Art of Developing a Breakthrough Product,"with BeautyMatter. In this conversation we are joined by Colorescience CEO Mary Fisher and expert product developers Robyn Watkins and Tamar Kamen.
Clean Beauty Evolution
It's time to allow the clean beauty conversation to grow beyond free-froms in order to focus on the good stuff.
What We're Listening To: Beauty and Wellness Business-Building Podcast Roundup
No one has time to devour every industry article under the sun, so for our first FAQ post, we're going to the listening portion of our reading: our podcast roundup. Also included: a favorite episode from each so you can get a quick taste of what the podcast is all about. .
Consumers in 2019: reconciling 5 competing trends
Looking ahead at the push-pull of connectivity, conscious consumption, and our collective obsession with wellness.
Luxepack New York: Everybody’s talking about… sustainability
A chat about ocean plastics and a deep dive into sustainable, biodegradable, and recyclable packaging options.
Hierarchy of Active Stress Defense
Environmentally-induced oxidative stress is the number one cause of premature skin aging. Here we break down which ones are causing the most damage and what's shaping consumer perception around anti-pollution and blue light concerns.
Beyond “Just Sunscreen”: Innovative Formats in Environmental Protection
The global sun care market was valued at $9.8 billion in 2017, and mineral sun care (zinc oxide and titanium oxide-based sunscreen products that are free-from chemical actives like oxybenzone) is a must-have. Mix that with the growing demand for anti-pollution, blue light protection, and IR shields, and the opportunities in protective skin care seem endless.
Solésence Technology Introduction
Our patented Active Stress Defense technology packs a whole lot of wellness claims into each beauty product, from anti-oxidant boosting to free radical protection. Here's a breakdown of how it works.
The best hybrid yet: pro-health skin care and color cosmetics
Consumers are looking for a personality behind the label, and for products that are aligned with their interests. And when you combine color cosmetics with skin health benefits, the end result is way greater than the sum of its parts.
Questions to ask your contract manufacturer:
Partnering with a new contract manufacturer can be a big deal. If you’re an indie brand and this is your first product, you might be focused on pricing and aesthetics — and that’s all important. But be sure to ask the tough questions about both process and support upfront.
Using innovative technology to boost your beauty brand
Sleek packaging and sharp messaging are important pieces of any successful product launch, but the most important decision a beauty brand makes is about what’s inside the bottle (or jar, tube, or cushion compact, for that matter).
Is the fountain of youth filled with vitamin A?
Retinoids are anti-aging superheroes that effectively combat signs of premature skin aging, whether they occur naturally or are oxidative stress-induced. Learn more about these powerhouses and how they can be incorporated into skin care products.
Cosmetics and the growing anti-aging skin care market
Skin care and cosmetics products with environmental protection claims are on the rise as consumers seek out skin solutions that will keep them feeling healthy and looking fresh in the face of environmental stress. Here's a look at the state of the market.
The Rise Of The Mini-Ritual And 24-Hour Beauty
Beauty consumers today are busy, driven, and on-the-go—and they require their products to fall in line and multitask alongside them. To stay ahead of this shift in demand, it’s critical to add products with novel innovations so your brand doesn’t lose the cherished shelf space (or purse space) of today’s increasingly minimalist consumers.
24 Hour Beauty
A beauty routine is no longer an hour-long process; it's a series of mini-rituals that fit perfectly into a jam-packed day. Check out the fast-growing 24-hour beauty trend in 90-seconds.
Anti-pollution Skin Care
Check out our 60-second overview on anti-pollution beauty and why UV rays aren’t the only environmental aggressor consumers are worried about.
Product Development 101 - Video
Big on dreams but short on experience? This 2-minute video tutorial on custom product development for new indie beauty brands guides you through the process of working with a skin care product manufacturer to launch a new product.
SPF, UVA, UVB: What protection do I need?
Though we might not notice it, our bodies feel the effects of UV radiation year-round. Long-wave ultraviolet A rays (UVA) and short-wave ultraviolet B rays (UVB) penetrate the ozone layer and induce a variety of nasty reactions like sunburns and premature skin aging, and they also put us at a higher risk for diseases like skin cancer. See what damage can be attributed to UVA vs UVB rays.
How to Kick Free Radicals for Good
Softer skin, a smooth, bright complexion, and increased tautness — it all starts with quenching free radicals. Our Active Stress Defense Technology intercepts and quenches exogenous free radicals before they enter the skin, shielding anti-oxidants and preventing lipid peroxidation far greater than standard mineral sunscreens and anti-oxidant moisturizers.
How sunscreen can be the next viral beauty craze
We’ve heard this story a lot: “Beauty Brand A” wants to tap into new markets, and spends loads of time, effort, and resources developing and acquiring a top-notch sunscreen from a skin care product manufacturer — only for it to receive a lukewarm welcome in the marketplace. Why?
Are UVA rays making you look old? (Yes.)
UV rays are responsible for 80% of premature skin aging, and nearly all skin aging for lighter-complexioned people under 50 can be attributed to sun or UV exposure. To slow or stop the process of photoaging, consumers must take proper precautions to protect against both UVA and UVB rays.
What the anti-pollution trend can do for your product line
Should we really care about the impact of pollution on our skin? Here’s what we know. Nearly 10% of all skin care products that launched last year mentioned pollution and UV protection claims, up drastically from roughly 3% in 2013, according to data from Mintel.
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