According to the Aveeno State of Skin Sensitivity Report, 71% of adults say they have sensitive skin, a number that has risen 55% in the past two decades. Among the roughly 16 million people in the US with rosacea, 90% say it has lowered their self-confidence and self-esteem. Consumers seek sensitive skin solutions to these challenges and more, contributing to the growing $41 billion global sensitive skin care market. Consumer data from Mintel and other industry sources shows:

• An estimated 71% of US adults have sensitive skin, impacting both their skin health and their mental health, with negative consequences to their daily activities.
• Consumers seek personalized solutions to their skin woes: 42% of consumers who use sunscreen seek out products that are suitable for sensitive skin. SPATE predicts searches for “sensitive skin” to increase 22% YOY.
• Consumers also seek preventative approaches to skin longevity: 40% of consumers are interested in trying anti-aging products tailored to their skin type.
• Hybrids continue to be heroes, as 78% of sunscreen users agree it's worth paying more for sunscreen with facial skincare ingredients or benefits, according to a 2024 Mintel survey.

With a growing market for sensitive skin, brands can win with tailored solutions that address consumers’ concerns while also addressing their skin goals. Flexible, multi-purpose solutions with sensitive-skin-friendly ingredients can win – and contribute positively not only to their daily skin care ritual, but even move beyond beauty to impact their consumer’s daily life. Here are ways brands can adapt to meet the market:

• Let the Skin Shine, but Address Concerns
  Consumers want their own skin to be seen but concealing flaws and insecurities is still of interest as “63% of consumers treat their skin conditions to improve their appearance, and 52% treat to prevent their conditions from worsening. Relevant solutions will appeal to both motivations,” according to Mintel.

• Incorporate Gentle-Skin Ingredients
  Considered safe for sensitive skin, Bakuchiol allows brands to lean into the consumer demand for sensitive skin solutions. “Providing personalized solutions for sensitive skin will address the rising demand for gentler beauty options as consumers balance strong actives like retinoids. With more people reporting sensitive or inflamed skin, new technologies can introduce gentle, botanical-inspired ingredients that deliver results,” says Mintel. Similarly, mineral formulas (preferred by 71% of consumers) are bolstered by connections to sensitive skin suitability.

Color Ninja SPF 50+ transforms the color corrector into a sensitive-skin-friendly longevity hero, addressing the growing market for sensitive skin. In addition to immediately canceling redness, two skin-friendly hero ingredients deliver coveted skin health benefits to promote skin longevity: globally patented Kleair™ provides best-in-class mineral protection, as bakuchiol targets fine lines, wrinkles, and elasticity. This water-resistant formula feels hydrating and wears well alone or under makeup for maximum versatility, putting consumers back in the driver’s seat of their look.

Solésence Kleair™* technology-enabled claims:

• Buttery-textured serum is ideal for morning, midday, or evening use

• Non-nano, mineral-based broad-spectrum SPF 50+ sunscreen protects the skin from 98% of UV radiation

• Reduces pollution-induced free radicals by over 85%

• *If added* a super-powered antioxidant complex works in synergy with Solésence Kleair™ to boost antioxidant activity by as much as 200%

• Zinc Oxide is made using a water-free production process

Additional marketing claims available:

• 80-minute water resistance

• Green color-correcting tint neutralizes redness

• 1% Bakuchiol contributes to reducing fine lines and wrinkles, hyperpigmentation while improving elasticity and firmness

• 2% niacinamide contributes to reducing hyperpigmentation while improving skin clarity and allantoin and bisabolol contribute to moisturization and skin soothing

• Non-comedogenic, Non-nano, Chemical-sunscreen-active-free, Paraben-free, Fragrance-free, Alcohol-free, and Cruelty-free

*Trademark cannot be used without written permission from Solésence