Consumers do not want to choose between how they look and which products deliver benefits. Especially in the lip category, consumers seek choices when it comes to shades, finish and color vibrancy while expecting lip products to deliver multiple skin health benefits. In the US, sheer/light pigment (25%) vies with high pigmentation (20%) as some of the top attributes sought in lip products. In China, hydrating (55%) and lip care ingredients (55%) are top purchase drivers as consumers expect functional benefits as well as buildable and diverse color options. Consumer data from Mintel and other industry sources shows:

Meeting the lip care needs of consumers means delivering products that are convenient as well as enjoyable. Give them products that are easy to use with textures that will feel worth putting on every day. Refine these staples with innovative and high-performance ingredients to increase consumer confidence and provide comprehensive care that will have them returning to purchase the product again and again. Here are ways brands can adapt to meet the market:

• Up-Level Performance and Aesthetics
  Experience meets function when it comes to daily wear products consumers consistently reach for. In fact, Mintel reports that 69% of Indian adults say the most important factor in choosing a makeup product is how it feels on their skin. Level up their routine by enhancing the performance of their daily lip product without compromising on SPF values and skin health benefits.

• On the Go Daily Use
  The demand for multifunctional products spans all beauty categories as consumers associate skin health with skin appearance. This extends to lip as consumers also associate lip appearance with lip health, says Mintel. 53% of US lip balm users use these products more than once a day, more than any other type of facial skincare. Continue to innovate in this category with high SPF, sensorial products that look and feel good for daily wear.

Sheer Lip Oil SPF 50+ is a custom development concept product that delivers both hydration and UV protection through a soothing lip oil texture that never looks chalky or feels thick. Patented Solésence Kleair™ technology delivers light-weight, non-nano mineral sunscreen actives so consumers don't have to choose between what feels best, what looks best, and what ingredients they prefer. Solésence Chromalüm™ technology facilitates the luxurious application of broad-spectrum UV protection, keeping SPF values high and texture smooth, while delivering vibrant color and powerful protection in a high-sheer lip care product.