The SPF Advantage – Solésence

Kevin Cureton, Solésence President and CEO, presented the webinar "The SPF Advantage: Creating Beauty Products Consumers Trust and Love” on January 8, 2026 in partnership with BeautyMatter. In this webinar, Cureton shared his core principles for the development of a new beauty brand or new product, speaking from his experience developing innovative technology for UV protection and leading Solésence to become an award-winning sunscreen manufacturer. Following his presentation, Cureton continued the discussion with a detailed question and answer session, where he addressed some of today’s most relevant issues to beauty and sun care brands, including:

The evolution of SPF and suncare technology
When to consider private label sunscreen products vs custom products
Understanding the potential of new actives and filters in SPF development
Navigating the regulatory landscape in the US and globally
Best practices for evaluating SPF testing processes and results
The current state of reef safe claims

Watch the webinar in its entirety and check out our catalogue of Market Ready SPF-infused skincare and cosmetics products to see how Solésence can help you develop your next hero product.

Webinar Recording - The SPF Advantage: Creating Beauty Products Consumers Trust and Love