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Ask our team: What does innovation mean to you? In celebration of being named to Fast Company’s Most Innovative Companies for 2023, we decided to dig into what is at the core of innovation to some of our team members. Below you’ll find the responses from some of our team when they were asked candidly […]
Analysis: Gen-Z asks for expressive, climate-proof beauty According to Instagram’s 2023 Trend Report, which was compiled in partnership with WGSN, it’s going to be a year shaped by 3 words: “Healing,” “Energized,” and “Main Character Energy.” That sounds like a big year, with bountiful opportunities for beauty communities to support consumers as they grow and […]
Getting sun care away from the beach has been a years-in-the-making effort for dermatologists and brands alike. Now, the skinification of sun care is here, and consumers on a quest for skin health are ready for everyday SPF — their way. “The idea of skincare for health is emerging in tandem with rising consumer interest in […]
We are sitting down today with Yoana Dvorzsak, Director of Product and Component Development at Solésence, to discuss target price point. The target price point, also referred to as COGS or “Cost of Goods Sold”, is a critical piece of the product development puzzle — here, Yoana will walk us through what it is and why it’s […]
Are you having trouble sleeping? It might be those 10 hours you spent on Zoom today. We used to grumble through could-have-been-emails meetings. There’s even an entire office accessories retail business built around the meme. But now that they are all emails or video meetings, quite a few of us are longing for an in-person, […]
We’re starting a new monthly column called FAQ, where we talk about the most common questions we get from clients. Over the course of this series you’ll get answers to questions from new indie brand founders, experienced entrepreneurs entering the beauty, skin care, and sun care space, and skin care professionals entering retail. The first […]
Sleek packaging and sharp messaging are important pieces of any successful product launch, but the most important decision a beauty brand makes is about what’s inside the bottle (or jar, tube, or cushion compact, for that matter). Market data shows innovation is a key industry driver Euromonitor
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