You know you’re providing your customers with the number one thing they can do to improve their skin health, complexion, and tone — but how do you message that to science-shy consumers? See which trends touch oxidative stress and how you can make the most of them when telling your product story.
Sleek packaging and sharp messaging are important pieces of any successful product launch, but the most important decision a beauty brand makes is about what’s inside the bottle (or jar, tube, or cushion compact, for that matter). Market data shows innovation is a key industry driver Euromonitor
For starters, sunscreen is often seen as something that consumers have to do rather than something they want to do. It’s a daily multivitamin, 20 minutes on a treadmill, a side of bland vegetables. Sun care products have a reputation for being tacky, greasy products with a distinct (and unpleasant) “sunscreen” smell. As a result,
Should we really care about the impact of pollution on our skin? Here’s what we know. Nearly 10% of all skin care products that launched last year mentioned pollution and UV protection claims, up drastically from roughly 3% in 2013, according to data from Mintel. Meanwhile, well over a dozen new cosmetics ingredients have been introduced into the market with the specific goal of solving the pollution problem.
Consumers know that environmental protection is a critical component of overall wellness. No longer content with baseline SPF claims that help minimize sunburn, modern shoppers look to prevent the harmful effects of environmentally-induced free radicals, including skin discoloration, premature skin aging, and even skin cancer. Skin care and cosmetics products with environmental protection and anti-aging claims are on the rise as consumers seek out skin solutions that will keep them feeling healthy and looking beautiful in the face of UV radiation and other environmental stressors. With the growing buying power of millennials – and the iGeneration not far behind them – these trends aren’t going anywhere.