Active Stress Defense Technology Suite

ACTIVE STRESS DEFENSE™ TECHNOLOGY SUITE Our Active Stress Defense™ technology suite reinvents zinc oxide, optimizing it to improve its efficacy and aesthetics while boasting best-in-class skin health claims and retaining the purity to meet global requirements. It’s beauty like you’ve never claimed, and SPF like you’ve never felt.  Transcript of video

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A woman laughing.

Reimagining SPF for the Next Generation of Longevity

Consumers today are more engaged in their health and beauty routines than ever before. With the rise of skin education across social media, consumers are becoming more scientifically literate and increasingly seeking evidence-based skincare, and sophisticated solutions.

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Ask our team: What does innovation mean to you?

Ask our team: What does innovation mean to you? In celebration of being named to Fast Company’s Most Innovative Companies for 2023, we decided to dig into what is at the core of innovation to some of our team members. Below you’ll find the responses from some of our team when they were asked candidly […]

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Analysis: Gen-Z asks for expressive, climate-proof beauty

Analysis: Gen-Z asks for expressive, climate-proof beauty According to Instagram’s 2023 Trend Report, which was compiled in partnership with WGSN, it’s going to be a year shaped by 3 words: “Healing,” “Energized,” and “Main Character Energy.” That sounds like a big year, with bountiful opportunities for beauty communities to support consumers as they grow and […]

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Morning skin care routine - woman in silk robe looking at bathroom mirror and applying SPF

The Skinification of Sun Care: What it is and How it Can Fuel Growth

Getting sun care away from the beach has been a years-in-the-making effort for dermatologists and brands alike. Now, the skinification of sun care is here, and consumers on a quest for skin health are ready for everyday SPF — their way. “The idea of skincare for health is emerging in tandem with rising consumer interest in […]

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