Beauty Trends & Innovations
Ask our team: What does innovation mean to you? In celebration of being named to Fast Company’s Most Innovative Companies for 2023, we decided to dig into what is at the core of innovation to some of our team members. Below you’ll find the responses from some of our team when they were asked candidly […]
Analysis: Gen-Z asks for expressive, climate-proof beauty According to Instagram’s 2023 Trend Report, which was compiled in partnership with WGSN, it’s going to be a year shaped by 3 words: “Healing,” “Energized,” and “Main Character Energy.” That sounds like a big year, with bountiful opportunities for beauty communities to support consumers as they grow and […]
Getting sun care away from the beach has been a years-in-the-making effort for dermatologists and brands alike. Now, the skinification of sun care is here, and consumers on a quest for skin health are ready for everyday SPF — their way. “The idea of skincare for health is emerging in tandem with rising consumer interest in […]
Are you having trouble sleeping? It might be those 10 hours you spent on Zoom today. We used to grumble through could-have-been-emails meetings. There’s even an entire office accessories retail business built around the meme. But now that they are all emails or video meetings, quite a few of us are longing for an in-person, […]
We’re starting a new monthly column called FAQ, where we talk about the most common questions we get from clients. Over the course of this series you’ll get answers to questions from new indie brand founders, experienced entrepreneurs entering the beauty, skin care, and sun care space, and skin care professionals entering retail. The first […]
Cosmetics Design Europe recently published an article that pointed the way forward for clean-mission-driven and skintellectual-focused beauty brands. Until now, communications around clean beauty have largely surrounded the negatives — the toxic, irritating, or socially irresponsibly ingredients omitted from ingredient decks, or what’s commonly referred to as “free-from” claims. But Cosmetics Design sees the future in a more positive […]
Beauty brands are getting excited about the possibilities that lay ahead with the growing demand for sun care. Sun care’s rapid growth + the role of product format The global sun care market was valued at $9.8 billion in 2017, and mineral sun care (zinc oxide and titanium oxide-based sunscreen products that are free-from chemical […]
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