Clean Beauty Evolution

Cosmetics Design Europe recently published an article that pointed the way forward for clean-mission-driven and skintellectual-focused beauty brands. Until now, communications around clean beauty have largely surrounded the negatives — the toxic, irritating, or socially irresponsibly ingredients omitted from ingredient decks, or what’s commonly referred to as “free-from” claims. But Cosmetics Design sees the future in a more positive […]

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Beauty Drops Total Protection Serum

Skin care and color cosmetics are blurring more than ever before as the wellness movement booms and self-care routines expand. The changes of 2020, including COVID-19 and heightened focus on the Black Lives Matter movement, have shone a spotlight on the need for inclusivity in beauty products — including those with SPF — and reaffirm […]

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What the anti-pollution trend can do for your product line

Should we really care about the impact of pollution on our skin? Here’s what we know. Nearly 10% of all skin care products that launched last year mentioned pollution and UV protection claims, up drastically from roughly 3% in 2013, according to data from Mintel. Meanwhile, well over a dozen new cosmetics ingredients have been introduced into the market with the specific goal of solving the pollution problem.

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The Rise Of The Mini-Ritual And 24-Hour Beauty

Beauty consumers today are busy, driven, and on-the-go—and they require their products to fall in line and multitask alongside them. Powerhouse formulas are slotted into mini-rituals that make beauty routines both a quick self-care break and an all-day affair. To stay ahead of this shift in demand, it’s critical to add products with novel innovations so your brand doesn’t lose the cherished shelf space (or purse space) of today’s increasingly minimalist consumers.

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