Cosmetics Design Europe recently published an article that pointed the way forward for clean-mission-driven and skintellectual-focused beauty brands. Until now, communications around clean beauty have largely surrounded the negatives — the toxic, irritating, or socially irresponsibly ingredients omitted from ingredient decks, or what’s commonly referred to as “free-from” claims. But Cosmetics Design sees the future in a more positive […]
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Beauty brands are getting excited about the possibilities that lay ahead with the growing demand for sun care. Sun care’s rapid growth + the role of product format The global sun care market was valued at $9.8 billion in 2017, and mineral sun care (zinc oxide and titanium oxide-based sunscreen products that are free-from chemical […]
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Skin care and color cosmetics are blurring more than ever before as the wellness movement booms and self-care routines expand. The changes of 2020, including COVID-19 and heightened focus on the Black Lives Matter movement, have shone a spotlight on the need for inclusivity in beauty products — including those with SPF — and reaffirm […]
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