Ask our team: What does innovation mean to you?

Ask our team: What does innovation mean to you? In celebration of being named to Fast Company’s Most Innovative Companies for 2023, we decided to dig into what is at the core of innovation to some of our team members. Below you’ll find the responses from some of our team when they were asked candidly […]

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Analysis: Gen-Z asks for expressive, climate-proof beauty

Analysis: Gen-Z asks for expressive, climate-proof beauty According to Instagram’s 2023 Trend Report, which was compiled in partnership with WGSN, it’s going to be a year shaped by 3 words: “Healing,” “Energized,” and “Main Character Energy.” That sounds like a big year, with bountiful opportunities for beauty communities to support consumers as they grow and […]

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What are free radicals, anyway?

Free radicals and reactive oxygen species (ROS) are unstable and highly reactive molecules that are produced naturally by cellular metabolism, and are also induced by UV light, air pollution, car exhaust, and cigarette smoke. Once they enter the body, they donate or steal electrons from other molecules in their quest for stability — and in the process, they wreak havoc.

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How to develop a niche, solutions-driven beauty product

Looking to develop the next beauty sensation? We know it can be difficult to toe the line between timeless and trendy. And while it’s important for beauty disrupters to take risks and live in a bit of discomfort, you also want to avoid putting too much time, money, and effort into a shallow, minute-long trend.

Selling your brand-defining product should be fun and fulfilling — you just need to stay focused and avoid these two common product development pitfalls.

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Person worried about sun damage and skin aging

How to Kick Free Radicals for Good

Softer skin, a smooth, bright complexion, and increased tautness — it all starts with quenching free radicals.

Our Active Stress Defense Technology intercepts and quenches exogenous free radicals before they enter the skin, shielding anti-oxidants and preventing lipid peroxidation far greater than standard mineral sunscreens and anti-oxidant moisturizers. With a proven free radical quenching ability 2.45x greater than standard zinc oxide sunscreens, our expert formulations allow brands to provide solutions-driven UV protection and anti-pollution

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5 Questions to ask your contract manufacturer Image

Questions to ask your contract manufacturer:

Partnering with a new contract manufacturer can be a big deal. If you’re an indie brand and this is your first product, you might be focused on pricing and aesthetics — and that’s all important. But be sure to ask the tough questions about both process and support up front, so you don’t run into surprises down the road. Jot down these five questions and get down to the nitty-gritty with your new CM:

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Using innovative technology to boost your beauty brand

Sleek packaging and sharp messaging are important pieces of any successful product launch, but the most important decision a beauty brand makes is about what’s inside the bottle (or jar, tube, or cushion compact, for that matter). Market data shows innovation is a key industry driver Euromonitor

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