What are free radicals, anyway?

Free radicals and reactive oxygen species (ROS) are unstable and highly reactive molecules that are produced naturally by cellular metabolism, and are also induced by UV light, air pollution, car exhaust, and cigarette smoke. Once they enter the body, they donate or steal electrons from other molecules in their quest for stability — and in the process, they wreak havoc.

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Telling the oxidative stress story

You know you’re providing your customers with the number one thing they can do to improve their skin health, complexion, and tone — but how do you message that to science-shy consumers? See which trends touch oxidative stress and how you can make the most of them when telling your product story.

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How to develop a niche, solutions-driven beauty product

Looking to develop the next beauty sensation? We know it can be difficult to toe the line between timeless and trendy. And while it’s important for beauty disrupters to take risks and live in a bit of discomfort, you also want to avoid putting too much time, money, and effort into a shallow, minute-long trend.

Selling your brand-defining product should be fun and fulfilling — you just need to stay focused and avoid these two common product development pitfalls.

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Person worried about sun damage and skin aging

How to Kick Free Radicals for Good

Softer skin, a smooth, bright complexion, and increased tautness — it all starts with quenching free radicals.

Our Active Stress Defense Technology intercepts and quenches exogenous free radicals before they enter the skin, shielding anti-oxidants and preventing lipid peroxidation far greater than standard mineral sunscreens and anti-oxidant moisturizers. With a proven free radical quenching ability 2.45x greater than standard zinc oxide sunscreens, our expert formulations allow brands to provide solutions-driven UV protection and anti-pollution

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5 Questions to ask your contract manufacturer Image

Questions to ask your contract manufacturer:

Partnering with a new contract manufacturer can be a big deal. If you’re an indie brand and this is your first product, you might be focused on pricing and aesthetics — and that’s all important. But be sure to ask the tough questions about both process and support up front, so you don’t run into surprises down the road. Jot down these five questions and get down to the nitty-gritty with your new CM:

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Using innovative technology to boost your beauty brand

Sleek packaging and sharp messaging are important pieces of any successful product launch, but the most important decision a beauty brand makes is about what’s inside the bottle (or jar, tube, or cushion compact, for that matter). Market data shows innovation is a key industry driver Euromonitor

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Is the fountain of youth filled with vitamin A?

When the skin’s natural antioxidant system becomes damaged, it sends consumers on the hunt for skin care therapies to replenish lost nutrients. Usually, these consumers are looking for beauty products that combat the visible signs of aging or sun damage: thinning skin, loss of collagen and elastin, discoloration, blotchiness, fine lines, and wrinkles. That’s where vitamin A-derived molecules, or retinoids, come in. Retinoids are anti-aging superheroes that effectively combat every single one of those unhappy skin events, whether they occur naturally or are oxidative stress-induced, according to numerous studies. So, is the fountain of youth filled with Vitamin A? Pretty much.

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