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Are UVA rays making you look old? (Yes.)Studies conducted over the past 10 years have exposed many harmful effects of long-wave UVA rays and UV-induced free radicals. But what you might not know is that UV rays are also responsible for 80% of premature skin aging, and that nearly...

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Cosmetics and the growing anti-aging skin care marketConsumers know that environmental protection is a critical component of overall wellness. No longer content with baseline SPF claims that help minimize sunburn, modern shoppers look to prevent the harmful effects of environmentally-induced free radicals, including skin discoloration, premature skin...

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How sunscreen can be the next viral beauty crazeFor starters, sunscreen is often seen as something that consumers have to do rather than something they want to do. It’s a daily multivitamin, 20 minutes on a treadmill, a side of bland vegetables. Sun care products have a reputation...

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How to develop a niche, solutions-driven beauty productLooking to develop the next beauty sensation? We know it can be difficult to toe the line between timeless and trendy. And while it’s important for beauty disrupters to take risks and live in a bit of discomfort, you...

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How to Kick Free Radicals for GoodSofter skin, a smooth, bright complexion, and increased tautness — it all starts with quenching free radicals. Our Active Stress Defense Technology intercepts and quenches exogenous free radicals before they enter the skin, shielding anti-oxidants and preventing lipid peroxidation far greater...

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Is the fountain of youth filled with vitamin A?When the skin’s natural antioxidant system becomes damaged, it sends consumers on the hunt for skin care therapies to replenish lost nutrients. Usually, these consumers are looking for beauty products that combat the visible signs of aging or sun...

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Product Development 101: How to build your brand-defining productHave an idea for a skin care or cosmetics product but not sure where to begin? This four-step process guide helps you figure out how to get from one-man-show to indie beauty brand, and how to get your great ideas...

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5 Questions to ask your contract manufacturer Image
Questions to ask your contract manufacturer:Partnering with a new contract manufacturer can be a big deal. If you're an indie brand and this is your first product, you might be focused on pricing and aesthetics — and that’s all important. But be sure to ask...

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SPF, UVA, UVB: What protection do I need?Though we might not notice it, our bodies feel the effects of UV radiation year-round. Long-wave ultraviolet A rays (UVA) and short-wave ultraviolet B rays (UVB) penetrate the ozone layer and induce a variety of nasty reactions like sunburns and...

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Telling the oxidative stress storyYou know you’re providing your customers with the number one thing they can do to improve their skin health, complexion, and tone — but how do you message that to science-shy consumers? See which trends touch oxidative stress and how...

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The Rise Of The Mini-Ritual And 24-Hour BeautyBeauty consumers today are busy, driven, and on-the-go—and they require their products to fall in line and multitask alongside them. Powerhouse formulas are slotted into mini-rituals that make beauty routines both a quick self-care break and an all-day affair....

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Using innovative technology to boost your beauty brandSleek packaging and sharp messaging are important pieces of any successful product launch, but the most important decision a beauty brand makes is about what’s inside the bottle (or jar, tube, or cushion compact, for that matter). Market data...

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What are free radicals, anyway?Free radicals and reactive oxygen species (ROS) are unstable and highly reactive molecules that are produced naturally by cellular metabolism, and are also induced by UV light, air pollution, car exhaust, and cigarette smoke. Once they enter the body, they...

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What the anti-pollution trend can do for your product lineShould we really care about the impact of pollution on our skin? Here’s what we know. Nearly 10% of all skin care products that launched last year mentioned pollution and UV protection claims, up drastically from roughly 3% in 2013, according to...

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